BraveJoy Leadership, a premier leadership coaching firm, focuses on supporting established family businesses as they build and establish the rising generation’s leadership, seek generational alignment and work to ensure non-family leaders thrive. As someone from a family business, Aimee Gibson, founder, understands the importance of building a lasting legacy and preparing future-ready leaders while maintaining family harmony.
“Family businesses are built on values, vision, dedication and legacy, yet navigating leadership changes can be one of the most challenging aspects of leading a family business,” Gibson said. “Our goal is to help these business leaders move forward with confidence, clarity and alignment, ensuring their continued success for generations to come.”
According to the 2003 book “Preparing Heirs: Five Steps to a Successful Transition of Family Wealth and Values,” 25% of family businesses fail due to leadership transitions. In October 2024, MetrixGlobal, a Fortune 500 Coaching firm, reported that companies who invested in coaching services saw a 500-700% return on investment.
So why does coaching matter? Without continued learning and structured feedback, family business leaders can struggle to grow, make clear decisions and navigate transitions, Gibson explained. A coach provides unbiased guidance to strengthen leadership and business impact.
For more information on BraveJoy Leadership’s services visit bravejoyleadership.com and contact Aimee at aimee@bravejoyleadership.com.