BBB Advises Businesses of Effective Social Media for Achieving Brand Loyalty

BBB Advises Businesses of Effective Social Media for Achieving Brand Loyalty

The Better Business Bureau (BBB, bbb.org/Nebraska) is offering insight to local businesses about the importance of social media to brand loyalty, customer satisfaction, and communication to their success. Especially in the wake of the pandemic where so much more business is being accomplished online, social media often is the go-to place to nurture customers. As such, it can play an essential role in your small business because it can demonstrate your authenticity, transparency, and help build awareness. Not convinced? BBB offers the following statistics that every marketer and business owner should know:

• 97% of digital consumers have used social media in the past month (globalwebindex)

• Social ad spending is forecast to increase by 20% to $43 billion in 2020 (eMarketer)

• Roughly two-thirds of U.S. adults now report that they use Facebook (Oberlo)

• 53% of consumers say they’re likely to buy from brands that are transparent on social media (SproutSocial)

While your company might already be using social media, the question remains: Are you using it effectively by creating goals, knowing and listening to your audience, maintaining your accounts, and creating a calendar to keep you organized? What does your brand communicate? BBB suggests thinking about social media as a place to show people your business’s personality and why your brand matters. Whatever your goals for your business, they recommend always being responsive to customers and truthful in advertising.

The Better Business Bureau has been serving local communities since 1936. The overall mission of the organization is to be a leader in advancing marketplace trust. Learn more at bbb.org/Nebraska or by calling (800) 649-6814.