At Authentica Group, the mission is clear: help people grow and help businesses thrive.
Founded by DeAnna Busby-Rast, a seasoned executive coach and business strategist, Authentica is built on the foundation of authenticity, connection and strategic action. Whether she’s working one-on-one with executives, coaching teams or guiding organizations through transformational growth, DeAnna’s approach is deeply personalized and always rooted in real-world experience.
“I love helping professionals gain confidence, sharpen their skills and make meaningful progress, not just in their roles, but in their careers and lives,” she says.
With more than 30 years of leadership and business development experience across industries, DeAnna offers clients more than just coaching. She becomes a strategic thinking partner. Through customized programs in leadership development, communication coaching and business growth strategy, Authentica equips individuals and organizations to lead with clarity and purpose.
What sets Authentica apart?
“There are a lot of coaching and training companies out there, but Authentica isn’t just another one of them,” DeAnna says. “My clients don’t get theory. They get someone who’s been there, built teams, grown companies and understands the demands of modern leadership.”
Authentica Group’s whole-picture approach addresses not only skill-building in areas like influence, negotiation and communication, but also critical internal factors like mindset, confidence and accountability. Every coaching engagement is unique, tailored to the client’s strengths, challenges and goals.
“Growth doesn’t happen through perfection. It happens through honest conversations, courageous steps and intentional action,” she adds.
DeAnna has helped scale companies from $4.5 million to $20 million, and from $19 million to nearly $80 million in revenue, using disciplined strategy, alignment and execution.
“You’ll get heart-centered leadership backed by a proven business mind,” she says. “You’ll get someone who listens deeply, asks tough questions and is fully invested in your success.”
Client Testimonials for DeAnna and Authentica Group
“Working with DeAnna has been a game-changer. She gave me the confidence to market and sell our services in ways we had never done before.”
—Amy Pona, Director of Strategic Growth & Marketing, Gurstel Law Firm
“DeAnna creates space for authentic leadership development. Her presence and clarity are unmatched.”
—Chris Sund, President & COO, Uniti Med and GQR Healthcare
“DeAnna helped me reconnect with my values and challenged me to make meaningful changes in my life.”
—Jessica Chamberlain, Founder, The Uncommon Compass
“She challenged me where I was stuck and supported me with warmth. It was safe to grow.”
—Nicole Paul, Founder, Nicole Paul Coaching
“DeAnna is her clients’ biggest advocate. She helped me develop as a young professional and that impact continues today.”
—Dan Jackson, Financial Advisor, Edward Jones
“Her ability to make you feel confident while still pushing you to grow is powerful.”
—Kendra Highly, Owner, Gotcha Covered
From solopreneurs to seasoned executives, clients turn to Authentica Group when they’re ready to break through the noise, clarify their vision, and lead with purpose.
Because when growth aligns with authenticity, the results are transformational.
To learn more about Authentica Group or to schedule a discovery call, visit (authenticagroup.com).