Tony Lucero – Body by Vi


His whole adult life, health has been a priority for Tony Lucero.  As he watched people around him make excuses, let themselves go and experience health problems, he became more committed to making health a priority in his life.  Five years ago he heard about Visalus Sciences, a company that had the first anti aging energy product.  He got on it and it changed his life, which led to him becoming a minority owner in the company and one of the co-founders of the Body by Vi Challenge.  The challenge is about transforming and enriching peoples lives over a 90 day period.

What has been your most important achievement professionally? – After 22 years of being an entrepreneur in the direct sales industry, a production company chose my wife and I to be featured in a Reality Show Documentary about our lives.  This show is going to change the perception of the most dynamic business model  ever developed.

Tell us about your family. – My family is in a word active.  Being married  to the love of my life Rhonda and a 17 year old son, 14 year old daughter, 8 year old son and a dog named Diego has us on the go all the time.  We travel together, enjoy kids sports and teaching our kids entrepreneurship.  We are both stay at home parents and the kids get to see us in our PJs most of the time.

What was the biggest turning point in your life? – When Rhonda and I had our 8 year old son together my life changed.  It was a defining moment as an adult and it was the day I realized the purpose of my life.

What is your favorite thing to do on a day off? – Every day is a day off for me.  My lifestyle allows me not to answer to anybody or be anywhere unless I want to.  The things I do during the day have a purpose.  My purpose is to teach and share with people you can have it all, you just need the right vehicle.

What is the most unique or interesting thing about you that most people do not know? – I secretly am a rock star.  I have a studio in my house that allows me to play my guitar loud and obnoxious.

What are you the most proud of? – Being an example for others, especially my kids.

What is the best piece of advice you’ve ever received? – Your attitude affects your paycheck

What is the one goal you would most like to accomplish? – Get my pilots license and fly to support my team all over the country in my own plane.

If you could have a super power, what would it be? – The power to rid EXCUSES from the earth

What is the one talent you have that you don’t utilize in your daily work life? – I use all my talents daily.  It’s easy when you only have a few to choose from.

What is the one talent you would most like to have? – I don’t know if patience is a talent but I would like to develop patience with people.

What is your favorite book or the last good book you read? – The Compound Effect by Darren Hardy

What is your favorite movie? – Avatar

What is your favorite TV show? – Entourage

What is your favorite local restaurant? – Wasabi Sushi

If you could have dinner with one person from the past or present who would it be? – Buddha

If our readers would like to get in touch with you, how should they do so? – Visit or call (402) 610-2445