Tell us a little about your business. – I focus heavily on organic social media marketing, where I relate with not only our client and their brand, but specifically their audience. I look at every company like a house. So, the foundation of it is the branding and your audience. If you don’t understand your audience well, and if you’re a brand doesn’t tell you who you are, what you do, then how are you going to build a whole house on a cracked foundation? And then we address the framework; one side is social media marketing, traditional marketing, PR, billboards and radio appearances, the other one’s actual sales. We actually do fractional business development as well, because networking and connection is a huge part of our business, too. We have to figure out what is the goal. Then from there, we’ll make the steps. We’re an all around, right hand man to a business.

How did you get started in the business? – Humble Lion Consulting (HumbleLionConsulting.com) started a few years ago when I was with a friend talking about his brand new automotive shop. He’s like, “Katelyn, I don’t know what I’m gonna do.” And so I gave him some advice. I looked at what his audience really looks like and who he really wants to target, and realize that his business plan, his branding, social media and marketing did not line up with that. And at the end of it, he’s like, “Why don’t you just bottle this up and sell it?” Sure enough, I came back few weeks later with my LLC and a contract, and I slammed it on the table, and I’m like, “Alright, put your money where your mouth is.”

What is the biggest challenge you’ve faced professionally? – Finding the right people. My employees go through training before they’re hired. I want to see if I’m hiring lions, and not sheep. I’m hiring lions that are going to get the job done and get it done well.

What local nonprofit organization(s) are you passionate about or involved with, and are there any special reasons why? – I have been involved in quite a few in Omaha, from, Stephen Center to No More Empty Pots. I love helping out and volunteer anytime that I can. I’ve really fell in love with Release this past year, and I volunteered multiple times there. They focus on mentoring younger children, especially those that are in the foster care system. But honestly, I mean, some of these kids have gone through so much, and just to have someone that actually cares about them and like can help them reach their potential and see who they really are, that’s our future. There’s no reason why we should never invest in our future.

What is your favorite quote or the best piece of advice you’ve ever received? – “Fake it till you make it.” And I don’t mean not being genuine; I’m all about being authentic. When I say fake it, I mean, if you want to be that $1 million business, then why are you not treating your business like that? If you want to be standing out in a certain room that you walk in, then walk in, confident, like you own this place.

Who inspires you? – My dad and my grandma. It goes back to family and all the things that they’ve gone through. They’ve never made an excuse. They’ve always just grown.

If you could choose only one descriptive word to be remembered as, what would it be? – Visionary. Not only for myself, but for other people, I want to make dreams reality.

If our readers would like to contact you, how should they do so? – Our website is (HumbleLionConsulting.com), phone is (402) 819-8062 and email is humblelionconsulting@gmail.com. We would love to hear from you!