Walmart eCommerce Home Group and Hayneedle Key New Leadership Announced


Walmart eCommerce Home Group and Hayneedle Key New Leadership Announced

Scott Doughman and Anthony Soohoo will drive accelerated company growth through discovery and engagement

Omaha, Neb.—October 24, 2017—Hayneedle, a leading online retailer of indoor and outdoor home furnishings and décor, announced today the addition of Scott Doughman as the new Omaha-based company president, and Anthony Soohoo as the Senior Vice President and General Manager of the Home Group across all U.S. eCommerce retail within, Hayneedle and Jet.

Doughman brings more than 20 years of experience with media and technology to the Hayneedle team. As the former Vice President of Global Partnerships at Yahoo!, Doughman worked with several of the world’s largest marketers to drive customer experience and brand awareness focused on the use of content and digital advertising. Prior to Yahoo, Doughman worked in strategic planning, corporate development and product management roles at Sungard, Booz Allen & Hamilton, FedEx and Price Waterhouse.

“I am thrilled to be joining Hayneedle for the next phase of its growth which we will drive through a company-wide focus on customer experience,” says Doughman. “Our parent brand, Walmart, is changing the future of online commerce, and Hayneedle sits in a unique position to make that future a reality. Collectively, we will be the leader in the home industry and pave the way for millions of people to create living spaces they love by continuing to offer quality product at a great value, alongside engaging content that will empower the customer.”

Soohoo brings years of strong leadership and entrepreneurial experience to the eCommerce team. As the founder and former CEO of Dot & Bo, the first home furnishing brand for the millennial generation, Soohoo grew the start-up into one of the fastest growing commerce companies from 2013 to 2015. Prior to that, he served as the Senior Vice President and General Manager of the Entertainment Division at CBS Interactive, and joined CBS with its acquisition of Dotspotter, where he served as Co-Founder and CEO. Soohoo has also worked in product and leadership positions at Yahoo!, Inktomi and Apple. In his new role, he will be responsible for accelerating Walmart’s U.S. eCommerce growth in the Home category across, Hayneedle and Jet.

“I am honored to be part of such a driven and passionate team, and I will work alongside them as we stay focused on reaching our ultimate goal of transforming ecommerce in the home category,” says Soohoo. “We will push forward in our efforts to expand our home brands and products through a story-centric curated experience that encourages product discovery and engagement.”

Doughman will lead the Hayneedle team out of the company’s corporate headquarters in Omaha, NE and Soohoo will head the Home Group in San Bruno, CA at Walmart eCommerce corporate headquarters.

About Hayneedle

What started in 2002 as has evolved into Hayneedle today – one of the nation’s leading online retailers for indoor and outdoor home furnishings and décor, offering a deep assortment from brands customers trust plus its own unique, quality furniture esigns at affordable prices. Based in Omaha, Nebraska, the company employs more than 1,000 people nationwide and is part of the Walmart family of brands. Learn more at and explore Hayneedle to find pieces you’ll love for the place you love most.