Physicians Mutual (, a national leader in individual health, life and retirement insurance products, announced recently that Melissa Crawford, senior vice president of markets, products and technology, was selected as one of this year’s Women in Insurance Leadership award winners by Insurance Networking News. Crawford is one of 10 women selected for the honor, who were awarded at the 7th annual Women in Insurance Leadership Forum held October 20 in Chicago.

The Women in Insurance Leadership (WIL) award recognizes the accomplishments of the industry’s most influential female leaders whose leadership skills have redefined the insurance business and its application of technology.  Crawford has helped drive innovation, transformation and growth for the Physicians Mutual through the development of new products and markets, as well as new efficiencies in technology, software and business processes.  Since joining Physicians Mutual in 1989, Crawford has held a variety of positions, including leadership roles in agency, market segmentation, product development, and information technology. Named senior vice president of markets, products and technology in 2005, she is currently responsible for Strategic Development, Product Management, Pre-need Operations, and Technology.

Dedicated to the advancement and professional growth of women in the field of insurance, the WIL program provides opportunities for mentors and their protégées to develop and hone natural leadership skills, expand their professional networks, and gain insights on business strategy and execution.  Visit for additional details.