UNICO Group Releases New Website and Brand Strategy

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UNICO Group is excited to launch a new brand strategy and website designed to increase engagement, streamline communications, and connect resources. Having recently merged with Midlands Financial Group, the UNICO brand now encompasses insurance, financial services, employee benefits, and more, including a specific division dedicated to risk management for the communications industry.

The brand strategy includes an updated version of the company logo and materials, along with a new color palette developed to promote trust and value. The newly designed website is optimized for traffic from a variety of different platforms, including mobile. Visitors can easily submit a claim online, contact representatives, learn about specific services, and access resources to stay “in the know” with everything from worker’s compensation to wellness solutions.

“This is a very exciting time for our organization,” said Scott Nelson, president of UNICO. “As we prepare to relocate to our new building in downtown Lincoln, we have placed a high priority on making sure our brand is consistent on all fronts.”

Executive Vice President of Benefits Ryan Swinton is also optimistic about how these developments will positively impact the company for years to come.

“Our goal is to develop long-lasting trusted relationships with clients in the community,” says Ryan Swinton, Vice President of Benefits. “By combining UNICO and Midlands, we can offer a complete suite of products and services to our clients without the need to go elsewhere for additional services. We’re pleased to continue and develop long-lasting trusted relationships with those we serve.”

Visit the newly designed website at www.unicogroup.com. To learn more, you can reach the team at 800-755-0048.

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