Mutual of Omaha Builds on Legacy of Listening With New Campaign

Recognizing the need for people to be heard in today’s fast-paced world, Mutual of Omaha ( has launched a campaign built on the importance of listening to its customers both as a sign of mutual respect and to understand and protect what matters most to customers as they progress through life.

The “Begin by Listening” campaign is part of Mutual of Omaha’s larger evolution to strategically align the 108-year-old insurance and financial services firm around customers. By putting the customer first, Mutual of Omaha better understands customer needs and is able to create innovative solutions to meet those needs.

Mutual of Omaha’s first new campaign in more than eight years, “Begin by Listening” is running in key markets across the country. The campaign includes an integrated, multi-channel ad campaign including TV, print, digital, social and radio that will continue into 2018. Access to Mutual of Omaha’s experts and solutions is a priority for the company, and it has created a highly-trained “Listening Team” featuring senior-level representatives who can help customers receive the personalized solutions they need. The company also reimagined its website to better meet the needs of customers and prospects by enabling them to intuitively access information and act on it in the manner they choose.

Already, the company recently introduced new dental and vision insurance options after surveying current and potential customers about the types of plans they would find valuable. Mutual of Omaha will continue to engineer new products and solutions to address customers’ needs into 2018 and beyond.

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