Max I. Walker, Ultra Chic Boutique Present 1st Annual Dress Fail Contest

Max I. Walker and the Ultra Chic Boutique are hosting the 1st annual Dress Fail competition. With online shopping becoming the norm for purchasing everything – including prom dresses – it’s become a viral internet trend to share when what you received looks nothing like what you ordered!

Do you have an online shopping horror story? Let’s see those prom dress fails! Share yours on Instagram using the tags #ucbdressfail and @ultrachicboutique to be entered into the drawing for the chance to win early shopping at the 2018 Ultra Chic Boutique. Submissions will be accepted through January 8th.

Max I. Walker’s 11th Annual Ultra Chic Boutique will take place on February 3rd from 9 a.m. – 3 p.m. at A View on State. Dress donations are still being accepted across the Omaha metro at all 23 Max I. Walker locations. Employees clean, press, and mend donated dresses at no charge and they are then sold for $30 each (cash only). All proceeds from the dresses and raffle tickets go benefit the Alzheimer’s Association to eliminate Alzheimer’s disease through the advancement of research; to provide and enhance care and support for all affected; and to reduce the risk of dementia through the promotion of brain health. Find out more about the Ultra Chic Boutique online at www.maxiwalker.com/ucb.