INS Family of Companies Announce Rebrand to Aureon™

The INS Family of Companies (, a business solutions provider specializing in support services, has announced the launch of a new unified identity. Effective immediately, the INS Family of Companies will operate under the name Aureon™, reflecting a new unified structure for the organization. With the adoption of its new brand and logo, Aureon has simultaneously launched their new website,

The rebrand is the positive outcome of the company’s broadening footprint in the business support services field, which they’ve expanded in recent years to encompass a variety of Technology, HR and Contact Center services. It is the culmination of years of strategic planning and diversification that was fueled by the growing demand for outsourced business solutions that address the complexity and importance of back office functions. It also addresses a goal of expanding upon their geographic scope, including in the Omaha area, where they previously operated as Alliance Technologies.

The INS Family of Companies will now fall into support solution categories, with INS, Alliance Technology and Alliance Connect becoming Aureon Technology; Merit Resources, Merit Senior Living and Portico Staffing will be Aureon HR; and Caleris is Aureon Contact Center.

In addition to the name change, the organization also has plans to expand its current West Des Moines headquarters with an adjacent facility mid-2016. Aureon will continue operations in both their Kansas City and Omaha offices as well.

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