30 Years of Working for People Who Work!

Cruise & Associates (cruise-associates.com) was founded by Robert F. Cruise in 1991 to help small to mid-size owners grow their business and take it to the next level. Rob still leads the team, alongside Michelle Cruise who carries the title of vice president of operations. Their goal is to meet your accounting needs and ensure your finances are streamlined and efficient. They specialize in income taxes, tax planning, bookkeeping, payroll, business controls, and wealth management. Cruise & Associates wants to increase your income and reduce your tax liability. They listen to your needs and work one-on-one with you to develop the right plan for you and your business. Each client is assigned to a dedicated accountant that works with them year in and year out, allowing them to know you and your business personally.

Cruise & Associates believes in educating their clients and giving them the best service to provide them with the tools they need to be successful. With offices across eastern Nebraska, they are close by if you need a consultation.

Services include:

  • Individual Tax Services
  • Business Tax Services
  • Trust Income Tax Services
  • Estate Income Tax Services
  • Financial Services
  • IRS & State Representation
  • Advisory Services

Cruise & Associates also offers business services such as accounting, bookkeeping, payroll services, remote controller, rent-a-controller, bank / loan financing, quickbooks consulting, new business formation, cash flow management, strategic business analysis, internal controls, buying/selling a business, and succession planning.

Businesses throughout Nebraska count on Cruise & Associates’ tax professionals to expertly prepare federal, state, and local tax returns. The process starts by having a personalized one-on-one interview, asking the right questions, and taking time to understand each client’s unique business situation. The Cruise & Associates team then gathers information to prepare tax returns and identify valuable tax planning opportunities. They always stand behind their work, so clients can depend on them to represent them in any federal, state, and local tax examinations.

You can count on Cruise & Associates to work relentlessly to find tax reduction opportunities such as tax credits and incentives. They identify tax reduction strategies through cost segregation, LIFO implementations, and tax deferral strategies.

“They have helped us save lots of tax money! Thank you Rob and staff for all you do to help us!” – Diane Ross

“I have used Cruise & Associates for many years, and they do a great job for my small business! The people are fantastic, knowledgeable, and friendly. I highly recommend their services.” – Betsy Z.