Eleven Twenty-Three – Big Ideas That Reach the Masses
Is your business or organization creating an experience that connects the consumer to your brand emotionally? At Eleven Twenty-Three (www.11twentythree.com), a locally owned and operated media and creative group powered by experts adept at masterminding targeted campaigns that deliver results, that’s their specialty, and they’re certainly passionate about it too. Give us a brief synopsis of what your company does. – Eleven Twenty-Three is a full-service creative and media planning agency. It’s not just TV and newspaper anymore. Today’s advertising is segmented and takes a professional team to navigate the gauntlet of options. Campaigns that succeed have creative content that is memorable while strategic, which is then placed in front of the correct audience in strategically selected mediums. While it may sound as easy as 1, 2, 3, advertising correctly and efficiently is very complex. At Eleven Twenty-Three, we have developed a formula that connects brands with their audience, creating engaging customers.
Who are the owners/ important executives? – Eleven Twenty-Three is built on the foundation established by Shana Boyd and Dave Distefano. Dave and Shana, between the two, have worked in almost every business category–healthcare, construction, hospitality, automotive, food service, sports teams, corporate and local franchises, fitness, event planning, clinical research and financial/banking, just to name a few.
What do you think makes you different from other companies similar to yours? – As an office we are proud of the culture we have created. Each team member contributes different strengths, so as a collective group, we can overcome almost any obstacle. (Oh, and our mascot is an Australian Shepherd that knows how to roll over when you give her the finger, so we have that going for us when we need a little humor to get us through.)
What do you like best about doing business in Omaha? – Omaha is an exciting and growing community that’s consistently listed as one of the best places in the U.S. to live and work. We love working with our clients, of all sizes, and watching them grow right along with the city. Omaha offers exciting opportunities for new partnerships as well. As this area grows, companies and brands are realizing that Omaha is a wonderful place to be. Fortunately, we have a great deal of experience in this market and know how to help them make an impact immediately.
What changes have you seen in the industry and your company in the past few years? – In our industry, change is around us all the time. One of the biggest changes in the last few years has been the explosion of social media and digital advertising. A few years ago, businesses could approach both as experiments. Now, it is imperative that both aspects are done correctly, no matter how large or small the campaign. There is no doubt that social media and digital advertising will continue to evolve at a rapid pace. At Eleven Twenty-Three we pride ourselves in always staying two steps ahead and keeping our finger on the pulse of what may be next.
What is the most interesting think about your business that most people don’t know? – One of Eleven Twenty-Three’s most interesting and unknown facts is that even though the agency is only 5 years old, we have decades of experience in the advertising and marketing field. Collectively the Eleven Twenty-Three staff has over 72 years of experience in marketing! We may be young, but we have a lot of experience to utilize in helping our clients grow!
Finally, what has been your most important achievement in business? – Our most important achievement in business is two-fold. First, it’s been growing our agency from a meager two-partner shop in 2013 to a full team of committed, enthusiastic individuals who share our vision and passion for our clients. Secondly, the way we’ve seen our clients’ businesses grow as we’ve helped their advertising efforts in media and creative strategy has been rewarding beyond measure. There’s something really gratifying about helping a business owner make sound decisions with their ad dollars and then seeing their brand succeed.
Want to know more about how Eleven Twenty-Three can help you strengthen your brand? Contact the team today at (402) 593-1123 or visit www.11twentythree.com, where you can check out some of the work they’ve done for clients locally and nationwide.