TRUSTED Makes Its Debut

In July, the Council of Better Business Bureau (CBBB), the umbrella organization of Better Business Bureaus (BBBs) (bbbtrusted.org/) in the U.S., Canada and Mexico launched a new publication, TRUSTED. It is the first in a series of issues created to support and inspire our marketplace to reach for new heights and continue to redefine what it means to be a better business.

“TRUSTED is an invitation for companies to join us in thinking beyond typical boundaries, to discover what makes a better business,” said CBBB President and CEO Mary Power. In its inaugural issue, what makes a better business is explored in two feature stories, “Good, Better, Best” and “Do Your Customers Trust Your Business?” Both of these research-based articles examine from different angles the relationship consumers have with businesses, their expectations and what businesses can do to maintain consumer loyalty and trust.

“We also talk to small businesses about best practices. We look at significant trends and what is driving innovative changes in the marketplace, as well as how we can humanize the business to consumer experience. Truly, our goal with TRUSTED is to help lead this dialogue as the marketplace continues to innovate and evolve,” explained Powers.

The companies whose services rely on peer-to-peer sharing of goods such as Turo and DogVacy to subscription box businesses that are changing the way the marketplace does business on a daily basis and doing so with great success are those highlighted in TRUSTED.

You can find TRUSTED at bbbtrusted.org/.


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