Mutual 1st Federal Connects New Social Technology to Local Cause

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 Mutual 1st Connects New Social Technology to Local Cause

This December, Mutual 1st Federal Credit Union (www.mutualfirst.com) is taking their commitment to community to another level by asking, “What’s a Selfless Selfie?” Those who seek the answer to this curious question can be part of a unique experience during an interactive, social media event hosted by Mutual 1st Federal from 12-4 p.m. Saturday, December 9 at Westroads Mall.

Here, people can take and share a selfie with the hashtag: #thefeelingismutual. Each hashtagged selfie posted to Instagram and Twitter will activate an on-site instant photo station, allowing those who shared to add their photo to a physical board and a hand-written message of kindness. This is the first time in the Omaha market for this new social technology, created by Luster.

Each selfie posted on the ‘community collage’ will represent a $1 donation to Child Saving Institute from Mutual 1st Federal. This continues the community-driven efforts of the local credit union.

“We as a community can be powerful, connecting what is perceived as a selfish activity with engaging technology, allowing people from all walks of life to join together and be part of something that creates good for all,” said Nikki Rue, Marketing Manager at Mutual 1st Federal. “Credit unions are founded on the principle of people helping people. Each quarter during the year, our credit union partners with a local non-profit, and we’re excited to extend our support of Child Saving Institute through this activity.”

Peg Harriott, President and Chief Executive Officer of Child Saving Institute agrees. “We are grateful to Mutual 1st for supporting Child Saving Institute through this creative and fun endeavor,” Harriott said. “They are great partners who truly care about kids. The funds they raise will support the kids and families we serve in the prevention, intervention and healing of trauma, abuse and neglect.”