Baby boomers and their parents are rewriting the book on aging prompting Immanuel to update its name and brand – including a new look, logo and message –as Omaha’s premier retirement organization reaches out to the community.

The branding work is part of an overall effort by Immanuel to better tell its story and chart its future. Immanuel residents, their families, employees and others in the community were consulted, and their insight helped identify the Immanuel spirit, the ideals at the organization’s core, and Immanuel’s possibilities. The input led to the refreshing of Immanuel’s brand which are now appearing in marketing materials and within Immanuel communities.

One of the most noticeable results is the new Immanuel logo. It captures the bright welcoming atmosphere at Immanuel communities -- the typeface and colors reflect Immanuel’s rich tradition, financial stability and welcoming spirit.

The new tagline, “Uniquely your own” re-introduces Immanuel to the community. It reflects residents’ desire to be part of something bigger without ever losing themselves – and the strength and individuality of each Immanuel community.

Even though aspects of the brand are new, Immanuel’s overall essence remains true to the mission employees live every day: Christ-centered service to seniors and each other.

For more information, visit www.immanuelcommunities.com